User Experience Projects
My collection of UX research and design projects. Enjoy!
Campbell’s Market Basket
Currently conducting usability testing to redesign the Campbell’s Market Basket website.
The deliverables are still in progress, but you can explore some of my marketing content for the market below.
HockeyHub Application
An app I’m designing to increase market reach to underrepresented fan groups in the hockey community.
The next golden era of hockey players is now, and it’s time we start marketing the sport to the next generation of fans.
Headspace
User research conducted on the popular meditation app Headspace to create recommendations to increase usability and market to meditation beginners.
Hilton Hotels
A case study conducted on the Hilton Hotel brand to examine the key factors influencing customer decisions, particularly focusing on loyalty programs, business travelers, and leisure travelers.