Campbell’s Market Basket opened in 2019 after the owner, Ken Campbell, noticed there was a lack of fresh grocery food in downtown East Lansing, Michigan. After developing a strong customer base of local families and Michigan State University college students, Ken and I began working together to expand his business in late 2024.
Below you can explore some of the digital content and marketing campaigns I’ve launched for the market. I also manage the market’s social media, which are linked in the icons below.
Valentine’s Day Giveaway
We received submissions from mostly college students. Utilizing the community’s creativity not only boosted audience engagement, but also provided a low-cost method of advertising.
I also implemented a workflow that prompts the market’s daily soups to be shared on social media.
Since this is a popular meal choice among our main customer base, each day offers a slight variation in soup types. These soup options are posted daily with a reminder of delivery options for those that aren’t able to stop in.
