Projects
UX Project // 2024 (In Progress)
Campbell’s Market Basket Redesign
Redesigning the website of the beloved family-owned business located in East Lansing, Michigan.
UX Project // 2024 (Ongoing)
HockeyHub App
An app for new, underrepresented, and long-time hockey fans to more easily explore the game. This is the hockey fan experience -redesigned.
UX Case Study // 2024
Headspace App
This case study project was designed to examine how users interact with the Headspace app, why they abandon their Headspace meditation/mindfulness practice, and factors influencing signing up for a free trial. Additionally, I examined pain points users experienced as they navigated the app.
UX Case Study // 2024
Hilton Hotels
A user research report examining key factors influencing customer decisions, particularly focusing on loyalty programs, business travelers, and leisure travelers.
